workshop: a content plan with a character

Are you just posting whatever you want – when you get around to it? Many entrepreneurs and teams are busy. You know that content is important, but:

  • There is no clear line or strategy.
  • You are always unsure about what to post.
  • Your content feels disconnected from your brand or message.

Time for overview, structure and creativity – all in one practical session. No more ‘loose social posts here and there’, but a content plan that does fit your brand and target group. Purposeful, creative and feasible.

In this hands-on workshop, we will develop a content plan together that really fits your brand and is feasible to implement. You will not be given standard formats, but will build a plan that matches your objectives, your target group(s) and your way of working.

for

For freelancers or teams that distribute ad hoc content and are ready for a clear content strategy. For organizations that want to tell their story more sharply and consistently. Also suitable as a follow-up to a brand or strategy session.

goal

In one afternoon we’ll have a clear idea of ​​what to post, for whom and why. This will save you hours of work every month.

content

Choose a 2-hour workshop that includes:

  • Brainstorming on themes that fit the brand and feasible working method
  • Determining the 3–5 main themes (content pillars)
  • Developing main themes into practical content examples, matching the corporate identity

Or expand this to a half-day workshop, with the following extras:

  • Matching with customer needs & phases in the customer journey
  • Drawing up a content calendar for the coming 2–3 months
  • Distributing tasks and/or determining processes

output

  • Structure and overview
  • A concrete content plan based on strategic pillars that match your mission
  • An overview of formats and ideas that fit your brand
    (expandable to half-day workshop)
  • Insight into which channels are most effective for your target group
    (expandable to half-day workshop)
  • Content calendar and action list

form

  • Interactive
  • Up to 8 people
  • In-company or at a workshop location
  • 2-hour workshop or half a day (possibly with intake beforehand)

costs

  • 2-hour workshop: €250 (based on in-company)
  • Half day workshop: €500 (based on in-company)

 

    Ready for structure and focus?

    Send me a message and we can discuss what you need without obligation.

    Contact