workshop: smooth collaboration, powerful brand

“If all employees in a guest-oriented organization are guest-oriented, the right experience is created.”

One of the most popular workshops is the one in which all departments work together on their specific contribution to the marketing of an organization. From technical service to catering and shop employees. From administration to management.
Smooth cooperation between different departments within your organization contributes to a consistent and powerful brand experience.

For a guest or customer, the whole story must be right, otherwise a mismatch will arise. That damages the credibility of your brand, which ultimately causes the target group to drop out.

When every link within the organization is well-coordinated, a brand becomes strong and distinctive. In a workshop we discuss the role and added value that each team member has in this process and how to improve internal cooperation.

“If the marketing department advertises with ‘excellent service’, a service department must have insight into what the target group finds important and expects.”