strategy
THE RIGHT DIRECTION
”
In Alice in Wonderland Alice askes the Cheshire Cat, who was sitting in a tree: “Can you tell me which way I ought to go from here?“
“That depends a good deal on where you want to go”, said the cat.
“I don’t much care where”, Alice answered. “Then it doesn’t matter which way you go”, said the cat.
“As long as I get somewhere”, Alice added as an explanation. “Oh, you’re sure to do that”, said the cat, “if you only walk long enough.”
CLEAR FUTURE
Without a clear vision of the future, it is difficult to make the choices needed to steer an organization in the right direction. This can lead to inefficient processes and unclear communication, which usually does not benefit the budget and the team’s commitment.
Clear plan
Promoting a brand without a plan means a risk of spending money on the ‘wrong’ marketing communication channels. And in the worst case, it leads to an untrustworthy brand, which reduces visitor numbers or customers.
Clear plan
As a manager, do you notice…
Then a strategic plan with a vision offers a solution.
A vision provides insight into what it will look like when your organization reaches the desired situation. By formulating your vision concretely and clearly, your team can help you much better in realizing your dream.
A strategy outlines how you will work towards that vision. How challenges along the way will be tackled and how obstacles will be overcome. It is about making conscious choices and deploying resources to gain a long-term advantage in the market.
Way of working
1
We start with a good conversation. What is your question or challenge and what do you ultimately want to achieve? Once the diagnosis is clear, I will start working on guidelines to effectively address the challenges, or the strategy.
2
Developing a strategy is based on a number of things. Perhaps there are already things that have been worked out within your organization that I can work on, or perhaps not and I start from scratch. In the latter case, my work consists of creating the brand identity and brand experience and ensuring that they are in balance with each other. In this way, we ensure that everything your company has to offer is experienced in the right way by the target group. In addition, I map out the market and detect what makes your company unique in the market, in order to establish a strong positioning.
3
Ultimately, everything comes together in a strategy that works from the strength of your brand and activates the target group. This allows you to further develop your business.
+
During the process, I provide specific advice and personal guidance, tailored to what your organization needs. From the starting point to the implementation, from the diagnosis to the drafting of the guidelines, and from making choices to the coordination of actions. I record your complete marketing strategy coherently and comprehensibly for everyone. With tools to convert the plan into actions in daily practice, matching the expertise, experience and (wo)manpower present in your organization.